There's a word for it ...

In fact there's more than one. The most obvious is CREATIVE, but perhaps the most important is EXPERIENCE. Together they combine originality with a knowledge of what works and what should be avoided.

There is also STRATEGY. This adds something more than a one time proclamation of the values and benefits of your product or service. It mirrors the whole marketing plan and sets in train the whole persuasive process that leads to both sales and customer loyalty.

Then there's DIVERSITY. a wealth of projects over almost 50 years that have spanned consumer and business to business markets for the likes of Cadbury, Lloyds TSB, Birds Eye Walls, Beecham, Macleans, Wesleyan Assurance, Alliance & Leicester, H. Samuel, International Building Products, Férroli, Walter Meier, ATAG, GreenMech, Giacomini and many other respected BRANDS. Mostly through agencies and design consultants; a few direct.